Privacy Policy

Welcome to TirePlanet.com (“TirePlanet,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, create an account, communicate with us, or use features that connect you with independent installers or mobile installers (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Services.

1) Information We Collect

A. Information You Provide

• Account & Order Data: name, email, phone, billing/shipping address, vehicle/tire details, order history.
• Payment Details: payment method info processed by our payment processors (we do not store full card numbers).
• Communications: emails, chat messages, support tickets, phone recordings (where permitted), SMS messages (with your consent).
• Installer Requests: preferred installation location, availability, notes you share for scheduling.
• Reviews & UGC: ratings, testimonials, and other user-generated content you choose to submit.

B. Information Collected Automatically

• Device/Usage Data: IP address, browser type, device type/IDs, pages viewed, referring/exit pages, timestamps, approximate location (based on IP).
• Cookies & Similar Technologies: cookies, pixels, tags, SDKs (see Section 6 for details).

C. Information from Third Parties

• Payment Processors & E-commerce Platforms: transaction confirmation, fraud signals, and payment status.
• Advertising/Analytics Partners: aggregated audience insights, attribution, and performance metrics.
• Independent Installers: appointment confirmations/changes, job status updates, or service issues related to your booking.

2) How We Use Your Information

• To provide, personalize, and improve the Services (including product recommendations and fitment guidance).
• To process orders and payments, arrange shipping, and handle returns/warranties.
• To connect you with independent installers or mobile installers at your request and facilitate scheduling.
• To communicate with you (order updates, customer support, marketing with your consent, SMS where opted-in).
• For analytics, debugging, security monitoring, and fraud prevention.
• To comply with legal obligations and enforce our Terms & Conditions.

3) Sharing & Disclosures

We may share information as follows:

• Service Providers: hosting, payment processing, shipping/logistics, customer support, analytics, and marketing service providers under contractual confidentiality obligations.
• Independent Installers: when you request installation, we share only what is reasonably necessary (e.g., name, contact info, tire/order details, preferred times) to coordinate service.
• Advertising/Analytics Partners: to measure performance and show relevant offers; see Cookies & Ads below for opt-out choices.
• Business Transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to standard safeguards.
• Legal/Compliance: to comply with law, valid legal process, or to protect rights, safety, or prevent fraud.

4) Your Choices

• Account Info: You may review and update certain account details by logging in.
• Emails: Unsubscribe via the link in our marketing emails. We may still send transactional messages (e.g., order updates).
• SMS: If you opted in, you can reply STOP to opt out and HELP for help. Message/data rates may apply.
• Cookies/Ads: See Section 6 for browser and advertising choices.

5) Data Retention

We retain information for as long as needed to provide the Services, fulfill the purposes outlined in this Policy, comply with legal obligations (including tax, accounting, and warranty requirements), resolve disputes, and enforce agreements.

6) Cookies, Analytics & Advertising

We and our partners use cookies and similar technologies to operate the site, remember preferences, analyze traffic, and deliver/measure ads.

• Managing Cookies: Most browsers let you block or delete cookies. If you block essential cookies, some features may not work.
• Analytics: We may use tools like Google Analytics to understand site usage and improve performance.
• Advertising: We may work with ad partners that collect information on our site to deliver relevant ads elsewhere. You can often opt out of interest-based advertising via platform settings (e.g., Google Ad Settings) or industry pages like the DAA/NAI.
• Do Not Track: Because no standard is widely adopted, we do not respond to DNT signals. We honor applicable legally required opt-outs.

7) Payments

Payments are processed by third-party processors (e.g., card networks, gateways). We receive limited payment metadata (e.g., status, last 4 digits) and do not store full payment card numbers.

8) How We Protect Your Information

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

9) Children’s Privacy

Our Services are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided information, please contact us to request deletion.

10) International Users

If you access the Services from outside the United States, your information may be processed in the U.S. or other countries that may have different data protection laws than your country of residence.

11) Your Privacy Rights

A. U.S. State Privacy Rights (e.g., CA/CO/CT/VA/UT)

Depending on your state, you may have the right to request access, correction, deletion, portability, and to opt out of certain processing (e.g., targeted advertising, sale, or profiling). To exercise rights, see “Contact Us.” We will verify your request and respond as required by law. Authorized agents may submit requests where permitted.

B. California “Shine the Light”

California residents may request certain information about our disclosures of personal information to third parties for their direct marketing purposes (if any).

C. EEA/UK (GDPR) Notices

If you are in the EEA/UK, our legal bases may include consent, contract performance, compliance with legal obligations, and our legitimate interests (e.g., to improve and secure our Services). You may have the right to access, rectify, erase, restrict, or object to processing, and to data portability and complaint to a supervisory authority. Where we rely on consent, you may withdraw it at any time.

12) Installer Marketplace Data

When you ask us to connect you with an independent installer, we share only the data needed to coordinate service (e.g., contact details, order/tire info, scheduling preferences). Installers maintain their own policies and records. Please review the installer’s privacy and service terms before booking. Any service-related data the installer creates is governed by the installer’s practices.

13) Third-Party Links & Features

Our site may link to third-party websites, apps, or features (e.g., mapping, financing, review platforms). We are not responsible for their privacy or security practices. Review their policies before providing information.

14) Changes to This Policy

We may update this Policy from time to time. The “Effective Date” above reflects the latest version. Material changes will be highlighted on this page and/or via reasonable notice.

15) Contact Us

If you have questions or wish to exercise a privacy right, contact us:

• Email: support@tireplanet.com
• Phone: [Insert Phone Number]
• Address: [Insert Company Address]

16) Region-Specific Disclosures (California)

Categories Collected (past 12 months): identifiers (e.g., name, email, phone), commercial information (orders), internet/technical data, geolocation (approximate), inferences (preferences), and user-generated content. We collect these from you, your devices, our service providers, ad/analytics partners, and installers (at your direction). We use them for the purposes in Section 2.

“Sale/Sharing” and Targeted Ads: We do not sell personal information for money, but we may engage in online analytics/ads that could be considered a “sale” or “sharing” under certain state laws. You may have the right to opt out of such activities. Use browser/device settings, industry opt-outs, or contact us to exercise applicable rights.

Sensitive Data: We do not use or disclose sensitive personal information for purposes requiring a right to limit under California law.

Non-Discrimination: We will not discriminate against you for exercising your privacy rights.