Privacy Policy

Acceptance of Policy: By using TirePlanet.com or our Services, you confirm that you have read, understood, and agree to this Privacy Policy.

TirePlanet.com (“TirePlanet,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, create an account, or use features that connect you with independent or mobile installers (collectively, the “Services”).

If you do not agree with this Policy, please discontinue use of our Services.

1) Information We Collect

A. Information You Provide

• Account & Order Data: Name, email address, phone number, billing/shipping address, vehicle and tire details, and order history.
• Payment Details: Payment method information processed by our secure payment partners. TirePlanet.com does not store full credit or debit card numbers.
• Communications: Emails, chat messages, support tickets, phone call recordings (where permitted by law), and SMS messages (only if you opt in).
• Installer Requests: Preferred installation location, appointment availability, and any notes you provide for scheduling.
• Reviews & User-Generated Content: Ratings, testimonials, and other content you voluntarily submit.

B. Information Collected Automatically

• Device & Usage Data: IP address, browser type, device type and identifiers, pages visited, referring and exit pages, timestamps, and approximate geographic location (based on IP address).
• Cookies & Similar Technologies: Cookies, pixels, tags, and SDKs used to operate our site, remember preferences, and analyze traffic. See Section 6 for details.

C. Information from Third Parties

• Payment Processors & E-Commerce Platforms: Transaction confirmations, fraud signals, and payment status updates.
• Advertising & Analytics Partners: Aggregated insights, attribution, and performance data.
• Independent Installers: Appointment confirmations, changes, or job status updates related to your tire installation or service booking.

2) How We Use Your Information

• To process orders, payments, shipping, returns, and warranties.
• To connect you with independent installers or mobile installers upon your request and facilitate scheduling.
• To provide, personalize, and improve our Services, including recommendations and fitment guidance.
• To communicate with you about orders, account issues, support, or marketing (only with your consent).
• To analyze site performance, prevent fraud, enhance security, and comply with legal requirements.
• To enforce our Terms & Conditions.

3) Sharing & Disclosures

We share information only as reasonably necessary to provide our Services or as required by law:

• Service Providers: Hosting, payment processing, shipping/logistics, customer support, analytics, and marketing vendors under confidentiality agreements.
• Independent Installers: When you request installation, we share only relevant details (e.g., name, contact info, order details, and preferred times) to coordinate the service.
• Advertising/Analytics Partners: To measure performance and display relevant ads (see Section 6 for opt-out options).
• Business Transfers: In the event of a merger, acquisition, financing, or sale of assets, your data may be transferred with appropriate safeguards.
• Legal/Compliance: To comply with applicable law, legal process, or to protect rights, property, or safety.

4) Your Choices

• Account Info: You may review and update certain account details by logging into your account.
• Emails: You can unsubscribe from marketing emails using the link provided in each message. We may still send transactional messages (e.g., order confirmations).
• SMS: If you opted in, reply STOP to opt out or HELP for help. Message and data rates may apply.
• Cookies & Ads: See Section 6 for managing browser or advertising preferences.

5) Data Retention

We retain personal information only as long as necessary to provide our Services, comply with legal obligations (including tax, accounting, and warranty requirements), resolve disputes, and enforce agreements.

6) Cookies, Analytics & Advertising

We and our partners use cookies and similar technologies to operate the website, remember preferences, measure performance, and display relevant ads.

• Managing Cookies: Most browsers let you block or delete cookies. Blocking essential cookies may affect functionality.
• Analytics: We may use Google Analytics or similar tools to understand site usage and improve user experience.
• Advertising: We may partner with ad platforms (e.g., Google, Meta) to deliver relevant promotions. You can adjust ad preferences through your browser settings, ad platform controls, or via industry opt-out pages such as DAA or NAI.
• Do Not Track: Because no consistent standard exists, we do not respond to DNT signals but honor legally required opt-outs.

7) Payments

Payments are processed by trusted third-party gateways. TirePlanet.com receives limited information such as transaction status and last four digits of your card. We never store full payment card numbers or CVV codes.

8) How We Protect Your Information

We use administrative, technical, and physical safeguards to help protect personal information. Despite these efforts, no online system can be guaranteed 100% secure, and you share information at your own risk.

9) Children’s Privacy

Our Services are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect information from children. If you believe a child has provided information, please contact us to request deletion.

10) International Users

If you access our Services from outside the United States, your information may be processed in the U.S., which may have different data protection laws than your home country.

11) Your Privacy Rights

A. U.S. State Privacy Rights (e.g., CA, CO, CT, VA, UT)

Depending on your state, you may have the right to request access, correction, deletion, or portability of your personal information, and to opt out of certain processing such as targeted advertising or profiling. To exercise these rights, see “Contact Us.” We will verify and respond to requests as required by law. Authorized agents may act on your behalf where permitted.

B. California “Shine the Light” Disclosure

California residents may request details about information shared with third parties for direct marketing purposes, if applicable.

C. EEA/UK (GDPR) Notices

If you are in the EEA or UK, we may rely on the following legal bases for processing: consent, contract performance, legal obligation, and legitimate interests (such as improving and securing our Services). You have rights to access, rectify, erase, restrict, or object to processing, request portability, and lodge a complaint with your local supervisory authority. You may withdraw consent at any time.

12) Installer Marketplace Data

When you request connection with an independent installer, TirePlanet.com shares only the information necessary to coordinate your service (such as contact details, order details, and scheduling preferences). Installers maintain their own privacy policies and records. Please review the installer’s terms before booking. Any data generated by the installer’s services is governed by their practices, not ours.

13) Third-Party Links & Features

Our site may link to third-party websites, tools, or apps (e.g., financing options, mapping, reviews). We are not responsible for their privacy or security practices. Review those sites’ policies before sharing personal data.

14) Changes to This Policy

We may update this Privacy Policy periodically. The “Effective Date” below reflects the most recent revision. Significant updates will be announced on this page and/or by other reasonable means.

15) Contact Us

If you have questions, requests, or concerns about this Privacy Policy, please contact us:

• Email: support@tireplanet.com
• Phone: 1 (844) 978-4737
• Mailing Address: TirePlanet.com, 280 Eureka Street, Batesville, MS 38606 USA

16) Region-Specific Disclosures (California)

Categories Collected (past 12 months): identifiers (name, email, phone), commercial data (orders), technical/internet data, approximate location, inferences (preferences), and user-generated content. We collect this from you, your devices, service providers, ad/analytics partners, and installers (at your direction). We use it for the purposes described in Section 2.

“Sale/Sharing” and Targeted Ads: TirePlanet.com does not sell personal information for money. We may participate in analytics or advertising that could be considered a “sale” or “sharing” under some state laws. You may opt out via browser settings, ad platform controls, or the opt-out links above.

Sensitive Data: TirePlanet.com does not use or disclose sensitive personal data for purposes that require a right to limit under California law.

Non-Discrimination: We will never discriminate against you for exercising your privacy rights.